Lead magnet
Site health checklist
FreeWordPress owners who want one simple monthly routine.
Captures email and opens the door to the paid pack.
- Monthly checklist
- Backup and restore
- Plugin/theme review
- Mini report
Digital products
A product ladder that can sell without much hands-on work from me.
Small packs, clear outcomes, automatic delivery. That is the model.
The goal is not to sell random one-off files. The goal is to sell a cheap first step, turn it into a bigger purchase with a clear upgrade, and keep support minimal.
The ladder I am building
Each product solves one specific pain. No open-ended consulting. No scope creep.
Core product
WordPress maintenance pack
€19–€29People who want order and fewer surprises without paying for a full subscription.
Repeatable maintenance that is easy to follow.
- Monthly tasks
- Update checklist
- Uptime checks
- Cleanup checklist
Premium product
WordPress security kit
€29–€49Sites with traffic that cannot afford to wing security.
Hardening, incident response, and simple triage.
- 2FA
- Login protection
- Role audit
- Incident playbook
High-value product
Migration and cutover kit
€29–€59Anyone changing hosts or launching a site who wants fewer mistakes.
Less DNS, backup, and final verification pain.
- Pre-migration questionnaire
- DNS checklist
- Rollback plan
- Post-launch checks
How it sells
1
A free lead magnet comes in through SEO and social.
2
Email automation offers the maintenance pack.
3
The pack pushes security or migration as the next step.
4
A bundle lifts average order value without more manual work.
Why this model makes sense
- →It solves repeatable pains.
- →It delivers itself.
- →It does not depend on calls or discovery meetings.
- →It can be promoted with evergreen content.
What I am closing next
- •Write the maintenance pack as a sellable PDF.
- •Set up the freebie for email capture.
- •Build the product page in WordPress.
- •Then repeat the same structure for security and migration.
Next step
I will turn the maintenance pack into the first sellable product, then repeat the same system for security and migration.